## Introduction

[Data fetched from a report](https://www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/) indicates that most websites are subject to bounce off rates of anywhere between 26% and 70%. 

And while the bounce off rate of a website depends on many factors like business model, industry, website speed, user interface, user experience, if you want your website visitors to take the desired action before their bounce off, we’d recommend you add a conversion-focused popup to your website.

From helping you skyrocket your conversion rate to grow your email list, website popups, when used correctly, can be extremely powerful. 

As a business owner myself, I understand how hard yet critical it is to build a high-quality email list from the ground up. 

For every dollar you spend on email marketing, [you can expect an average return of $42](https://www.oberlo.in/blog/email-marketing-statistics). That’s a staggering 4,200% ROI.

Some of the benefits of building an email list include:
* Roll Out Personalized Emails to People That are Likely to Purchase Your Products or Services
* Build Trust
* Position Your Brand as Trustworthy & Credible
* Engage Prospects & Customers at Different Stages of their Buyers’ Journeys
* Boost Conversion Rate
* Increase Brand Awareness 
* And more!

So, if one of your top priorities is building a healthy email list, we’d advise you to add a highly converting popup to your website like this one:

![get-free-ebook-popup](//images.ctfassets.net/af9d9y3189u4/qhX6J2VQOb31pBUHEDQdb/3347a4bf6013f5125628ffdb91d887a3/get-free-ebook-popup.png)

While popups can help you hit your KPIs, it’s important to make sure that they are outstanding - popups that manage to catch your audience’s attention and make them take the desired action. 

At the same time, these popups should not affect the overall user experience and website performance.

We’ve personally witnessed hundreds of brands put their email list on hyper-growth mode by adding conversion-focused popups on their website. 

And if you’re looking forward to doing the same, allow us to present five brilliant email popup examples that you can take as inspirations. 

Let’s dive straight into these examples.

## 5 of the Most Brilliant Email Popup Examples You Can’t Afford to Miss Out On

We literally reviewed and analyzed 300+ popup examples and prepared our five list, which includes:

* Sigma Beauty
* Sitepoint
* Basic Outfitters
* WorldOfWatches
* Gaiam

Let’s dive deeper into these email popup examples one by one.

### Sigma Beauty

In my opinion, Sigma Beauty’s website is one of the most visually appealing Magneto websites to date. 

And it’s not just the good design that caught my attention. 

Two of the other big reasons that make their website stand out include:

* Impressive Performance
* Smooth Navigation

And let’s not forget their brilliant discount popup that goes so well with their design. 

Here’s what it looks like:

![email-popup-sigma](//images.ctfassets.net/af9d9y3189u4/1DNNKg0WOk9Fvr2DTbktQo/432b4c56cb96bc3db647c6f3c1d78aa5/email-popup-sigma.png)

The reason why it converts so well, apart from its unique design, style, and structure, is that - in exchange for the 20% discount, they have one input field. That “enter email address.” Nothing else.

>The fewer the input fields on an email popup, the higher will be the chances of your website visitors submitting them. 

Apart from the advantage of having just one input field, two other reasons why their email popup converts so well include:

__Brilliant Copy__ – Not many people will realize this – but the copy on the email popup is just brilliant. It’s on-point, engaging, and is fluff-free. One of the big reasons why some businesses fail to achieve the desired results upon adding email popups is that they add too much fluff to it. Here, the copywriter has clearly mentioned that you can unlock an impressive 20% discount on your first order. 
Nothing more! Nothing less!  

__Clearly Mentions Who the Offer is For__ – This popup clearly mentions who the offer is for. Here, it’s clear that Sigma Beauty is laser-focused on customer acquisition over retention. Maybe, they already have a good customer retention rate. So – they have clearly mentioned that this offer is only for people who’re placing the order for the very first time.

## Sitepoint

And not always do you need to have a popup that automatically puts itself in front of your website visitors after a few seconds of them landing on the website or while they’re trying to leave.
Instead, you can use a top banner popup just like Sitepoint did:

![notification-bar-sitepoint](//images.ctfassets.net/af9d9y3189u4/5wyuc3WlGN0puXRtXutpmY/8d79441a9d33d94f19ade9bdcc6504b9/notification-bar-sitepoint.png)

The thing about normal popups is that sometimes they can turn out to be disturbing and frustrating. And let’s not forget that they may ruin your overall user experience if not used correctly. 

To avoid the disturbing factor of the normal popups, you can always add a top banner popup – where you can not only convey your message in one line but also have a section for your audience to submit their contact information.

One of the minus points of adding top banner popups to your website is that you won’t be able to add any visuals. So – it’s just the copy, font style, font color, and your offer that you’ll have to rely on to achieve your goal.

Sitepoint has done a brilliant job of mentioning what they’re offering in just one line. And having a timer next to your copy is just brilliant – which is something you can take into consideration as well – depending on your offer.

Here, they have added an “Access Now” button. However, since our goal is to capture emails and build a healthy email list, I’d suggest you have one or two input fields, followed by a “Submit button.”

### Basic Outfitters
Did you know that it takes around eight touches to turn your first-time website visitors into paying customers? 

This means – a majority of your first-time website visitors will leave your website without purchasing your product(s) or service(s).

And if they are leaving your website, that doesn’t always mean that they are uninterested. Maybe, they need some time to think. Or maybe they are just exploring more options.

Whatever the reason, you need to make sure that you are putting your brand in front of them as many times as you possibly can to make a sale. But in order to put yourself in front of them, you need to have their email. And that’s what Basic Outfitters have done a brilliant job at.

Here’s their email popup:

![sign-up-popup-basicoutfitters](//images.ctfassets.net/af9d9y3189u4/5vUGKINiYQWU0ayUIZjjin/ad4955911c35dbd53cb080481e0f8cf6/sign-up-popup-basicoutfitters.png)

As we mentioned before, not all website visitors are ready to purchase. And they have done a clear job at mentioning it to their consumers by mentioning “Not Ready to Commit?”

From a catchy headline to letting the audience know that they want to keep them in the loop to a brilliant design, Basic Outfitters has done a brilliant job at building a conversion-focused email popup that doesn’t even require them to give their customers a discount.   

## WorldOfWatches
Love watches and at the same time a $10 discount? At PrettyLead, we’re strictly against Full-Page Popups. But when implemented right, you can achieve outstanding results – that’s what WorldofWatches have shown us. 

Here’s what their popup looks like:

![worldofwatches-10-off](//images.ctfassets.net/af9d9y3189u4/5AbJj6vqzBl74tlA3P2FCy/8ffe1499bf1fbf5ec79c0080e834eea4/worldofwatches-10-off.png)

As you can see, it’s simple and conveys the message in a clear-cut manner. At the same time, it doesn’t look cluttered and has just one input field. Additionally, if you dive a bit further, even though it’s a full-page popup, we don’t think that it ruins the overall user experience.

In fact, I love the watch they chose to put in front of their audience in their full-page popup. 

That, along with a clear message – I guess watch lovers will face a real hard time resisting this email popup.

### Gaiam

You’ll see most popups to be rectangular or square-shaped. But Gaiam’s email popup does a great job at catching its audience’s attention with its unusual shape and structure. 
Here’s what the popup looks like:

![gaiam-popup](//images.ctfassets.net/af9d9y3189u4/zapEEIRe6u8IX7H2SEKcK/c7425660a8164c5891f0532e1afd2640/gaiam-popup.png)

As you can see, not only is the shape unique, but it also goes well with the brand’s overall look and feel. At the same time, they have conveyed the message that they’ll be rolling out deals and discounts via email. 

So – if you are someone who may be interested in different deals and discounts and loved the experience on the Gaiam website, I guess there’s nothing that would stop you from submitting your email

From the unique shape to minimal on-point copy to one input field, Gaiam, in my opinion, has knocked their website email popup out of the park.

## Conclusion

Not all your website visitors may be ready to purchase your product(s) or service(s). 

Some may have landed on your website for the very first time.

Whereas others may be ready to make a purchase.

__Different customers are at different stages of their customers’ journeys__. And if you want to turn them into high-quality leads, adding conversion-focused email popups – popups with a great design, a mind-blowing offer, on-point copy - is a brilliant way to achieve your goal.

With PrettyLead, you can customize and launch your email popups in minutes, all thanks to the advanced and powerful drag and drop visual builder and over 50+ pre-built templates.
So, __what are you waiting for?__

Want to build a healthy email list? Discover how popups can help you achieve your goal and look at the five brilliant popup examples.

5-brillant-popup-examples-1

5 Brilliant Popup Examples That Have Actually Helped Businesses

What if you aren’t able to convert that huge amount of traffic into paying customers?

It’s obvious that you don’t have a strong conversion funnel in place.

Did you know that various business owners all across the world don’t quite give conversion rate optimization a thought until they face such conversion issues?

And once they are familiar with this issue, they already lose thousands of prospects.

While trying and testing out various conversion rate optimization tactics, they lose thousands more.

What if I told you that you could totally avoid this problem right from the beginning?

All you need to do is to take care of the user experience right from the very beginning.

In this blog post, we will take a look at what UX is and how it impacts your website’s conversion rate. Additionally, we will learn about some of the top proven tactics that will help you improve user experience and boost up the conversion rates.

Well, then!

Let’s dig in right away.

## What’s UX & How does it impact your website’s conversion rates?

According to Wikipedia, 
>"UX is your audience's set of emotions as well as attitudes with respect to utilizing a product, service, or system. It includes experiential, practical, meaningful, effective, as well as valuable aspects of human-computer interaction as well as product ownership."

In short, UX is all about your consumers' experience while using your product, service, or system.

![user-experience-1](//images.ctfassets.net/af9d9y3189u4/3i3McG4tgsF1aPdI9DhrVF/53f4d22f32b76d58c4af95f6aacdc6d0/user-experience-1.png)

During the development phase of your website, you need to keep in mind that you put in front of them what they really want to see during their buying process.

Here’s the list of vital questions that you need to ask yourself:

* Is my website easily accessible?
* How’s the navigation?
* Can people accessing my website easily get in touch with me?
* Does my website manage to portray how my business intends to solve their problems?

In the end, your ultimate goal is to provide your prospects and customers with a unique and effective solution that fulfills their needs and ultimately solves their problem.

Right from the moment the visitor lands on your website to the moment he/she fills out the form or converts, UX plays a vital role.
Now that we understand what UX is all about and the importance it holds, it’s time to take a look at how you can knock it out of the park with these top proven tactics.

Let’s begin.

### 1. Clear call-to-action (CTA) button

#### What are CTA buttons?

These are the buttons that you can implement on your website, especially on your landing page, to fulfill your conversion goal by guiding your visitors towards it.

![user-experience-2](//images.ctfassets.net/af9d9y3189u4/42zsgzsrEXbOyyfO87EISB/e15e8373ff2f5fdaba365ca297880c2f/user-experience-2.png)

Here’s the list of the most common ones:

* Sign Up 
* Download Our E-Book
* Begin Your Free Trial
* Book A Free Consultation
* Download the App

Implementing an attractive and clear CTA button will improve the user experience quite a lot.

In the past, we have witnessed the conversion rates of websites with clear and attractive CTA buttons to be higher.

That's because it leads to better user experience.

![user-experience-3](//images.ctfassets.net/af9d9y3189u4/qFzDUGqyoby5l0LqBwBs1/b9071b4f5fc9c0975292212488b31083/user-experience-3.png)

In order to begin optimizing, you should determine the action that you are optimizing for.

Here are a few points that you should keep in mind:

* CTA button color
* CTA must be action-oriented
* Keep the word count less than five words.

Once you have everything in mind, it’s time to A/B test various approaches in order to carefully understand what works the best.

### 2. Implement video on your landing page

Did you know that the inclusion of a video on your landing page can boost up your conversion rate by a massive 80%?

Video marketing has been one of the most trending topics in the digital marketing world for quite some time.

The video will boost up your website's conversion rates exponentially.

That's because videos help in building trust and eliciting emotions, ultimately insisting on your prospects and customers to take positive action.

Wait! This doesn’t mean that you take out your smartphone and begin shooting.

First of all, a low-quality video will do more harm than good.

And that’s exactly why you should allocate separate funds for the video production process.

Uploading high-quality videos will help you clarify your message, build trust, and elicit emotion.

### 3. Website Loading Speed

Did you know that the average loading speed of your website shouldn’t be more than 2-3 seconds?

And if it’s more than the average speed, then you will witness a huge bounce off rate.

That’s because nobody likes to wait.

A slow loading speed will, in turn, frustrate your visitors, making them abandon your website instantly.

![user-experience-4](//images.ctfassets.net/af9d9y3189u4/5gAkqQ9dHJaESHP45zfwUI/7416747205b15af86a2a85899933df5d/user-experience-4.png)

What if your website’s landing page is slow?

If that’s the case, your visitors won’t even be going past your landing page and exploring your website further.

Optimizing your website’s loading speed for desktops isn’t just enough.

With a tremendous rise in the number of mobile-users each year, it has now become more important for business owners to focus on building a mobile-friendly website.

And that’s why they need to optimize the loading speed for the mobile-users too.

There are tons of tools available all across the Internet that will help you measure your website’s loading speed.

For example, PageSpeed Insights

All you need to do is to put in your website URL, and you'll have everything right in front of you.

### 4. Compelling CTA headlines

A compelling CTA copy will help you boost up your conversion rate tremendously.
Businesses often neglect the importance of their CTA headlines and buttons.

![user-experience-5](//images.ctfassets.net/af9d9y3189u4/1zRwr79JRCfVjRdDKpWAX1/11de6f90ad883c422131aa49f7552df1/user-experience-5.png)

An effective headline is a perfect combination of the power words and effectively manages to create a sense of urgency, elicit emotion, and demonstrate scarcity.

For instance, which one of the following do you think sounds compelling and urgent:

>“Learn How to Lose Weight”

OR 

>“Learn Our Magical Secret to Losing 10lbs. In Just 30 Days. Order Our Book Today By 5 P.M. To Get Free Delivery”

Definitely the latter one, right?

Here are some of the words that successfully manage to elicit emotion:

* Discover
* Learn
* Join
* Build
* Stop
* Start

### 5. Authentic images

Images play a major role in making your content visually appealing.

But what matters is the quality and kind of image that you choose.

It can make or break the entire look and feel of your website.

Firstly, I’d advise you to distance yourself from the stock photos.

They might be easy to use and extremely cheap. But implementing them on your website will do more harm than good.

Once your readers figure out that your website’s filled with stock photos, they will soon begin losing interest.

And that’s where original images come in.

Original images feel a lot realistic and will help you connect with your prospects and customers even more.

Using stock photos will ultimately make your visitors question your dedication to building your brand. And that’s the reason you need to stop using stock photos straight away.

### 6. Is your website’s readability high?

Text quantity, font size, as well as spacing can have a huge impact on the readability of your website.

If you want to boost up your website’s conversion rates, you need to make sure that your visitors understand the content on your website and are able to consume it with ease.

Here’s an example of a webpage with poor readability:

Here’s an example of a website with good readability:

Notice the difference between both of them, and you'll have a better understanding of how exactly your web pages should be.

### 7. Language capabilities

Quick tip: Adding an interactive audio or video chat feature and SaaS language transition will simply do wonders for your website, helping you provide a top-notch user experience.
Your customers will love communicating with you in their native language, ultimately helping you build brand loyalty and credibility.

### 8. A/B testing

Once you have everything set up, it’s time to A/B test different areas to understand what’s working and what’s not.

![convert-visitors-3](//images.ctfassets.net/af9d9y3189u4/1qP5BJj1lDQLN9ttJXuRHv/58d0010bd916ca3aeddc63b6bdc58aa0/convert-visitors-3.png)

Here are a few of the things to begin with:

* Contact form position
* CTA headline text
* CTA button size
* CTA button positioning
* CTA button color
* CTA button wording
* Contact form fields
* Images, videos, and custom graphics
* Content length
* Overall page layout and design

## Conclusion

In the end, good user experience isn't just about providing your visitors with useful information. Instead, you need to provide useful information in a comfortable and engaging manner.

What’s the point of your outstanding products or services if you aren’t able to place it in front of your prospects and customers effectively?

And that’s exactly why you should begin your journey towards building a website that’s engaging and provides outstanding user experience.
Once that’s done, you’ll witness your conversion rate going exponentially up.

Chances are that you might be having an out-of-the-box marketing strategy and a strong dominance on the social media platforms

top-tactics-improve-ux-1

Top tactics to improve your user experience & boost conversion rates

I've seen business owners and marketers spend thousands of dollars on outstanding website design and ad campaigns.

But, in the end, they aren't quite able to witness the results that wished for.

And if you are one of the businesses who aren't quite able to figure out a solution to this problem, we've got you covered.

In this blog post, not only will we learn what conversion rate is, but we will also be taking a brief look at some top tactics you can apply to improve the conversion rates of your website.  
Well, then!

Let's begin with the basics.

## What's conversion rate exactly?

If you've long been in the marketing industry, you might already have a bit of idea about the term "Conversion rate."  
However, the chances are that you aren't exactly sure what it refers to.  
Keeping it simple, conversion rate is the percentage of your website visitors that convert.  
Visitors can convert on webinar registrations, lead magnets, sales, etc.  
Conversion rate **can be tracked for each of the actions** that you want your visitors to take.  

Here are a few of the most common conversion types:
* Making a purchase
* Calling your business
* Submitting a form
* Registering for a webinar
* Downloading something
* Upgrading the service

There are tons of conversion actions that visitors can take on a website.  

But the question is  
**"How exactly can you calculate my conversion rate?"**

Let's take a look.

## How to track conversion rate?

It's quite simple, actually.  
All you need to do is to divide the conversions number for a given time frame by the number of visitors on your website or landing page and multiply it by 100%.

> Conversion Rate = (Number of conversions / Number of visitors) * 100%

Let me ask you a question.  
What will be your conversion rate if you manage to convert about 150 people out of the 10,000 visitors that landed on your website?  
In this case, the conversion rate is **1.5%**.

Did you know that you can always be broad or specific with your conversion rates?

Listed are a few of the different types of conversion rates that you can use:
* Overall conversion rate
* Marketing channel conversion rate
* Page-level conversion rate
* Campaign conversion rate
* Individual ad conversion rate
* Keyword conversion rate

## What is conversion rate optimization?

![convert-visitors-2](//images.ctfassets.net/af9d9y3189u4/6DaRMGeFmH1mKIYf8UJOtH/80968b0a64f8a5cf754f63deb3af4c7f/convert-visitors-2.png)

Here's [HubSpot](https://www.hubspot.com/)'s official definition for Conversion Rate Optimization:

>"__Conversion Rate Optimization__ (CRO) can be referred to as the process of making people take action when they land on your website or landing page. With certain modifications or additions to your webpage elements, you can increase the chances of your website visitors converting even more."

Optimizing your conversion rate will help you:
* Boost website revenue
* Improve ROI
* Get to know your customers
* Enhance your website trust
* Get more leads
* Profitable paid campaigns
* More calculated risks
* Enhanced decisions based on proven data
* Increase lifetime value of customers
* Improve website's search engine ranking 
* Improve scalability of your business

As a certified digital marketer, I don't quite see a reason why a business shouldn't work on improving their conversion rates immediately.  
And that's what we will take a brief look at next.  
It's time to take a look at the top proven tactics that will help you improve your conversion rates.

## How to improve your website conversion rate

### 1. Create text-based CTAs
Call-to-action or CTA encourages your users to do something on your website.  
It's no secret that adding a call-to-action within each of text block can help you boost up your conversion rates even more. 
However, sometimes the CTAs don't quite manage to make your readers take the desired action.  
Banner blindness is the most common and realistic phenomenon in today's digital world due to which people simply get used to ignoring banner-like information on the websites.  
Combine it with the fact that people don't quite manage to read to the end of the blog post.   
And that's exactly where you will realize that a new approach is what's required.  
That's where the text-based CTAs come in.  

Here's what a text-based CTA looks like:  
**"Download Now: A 30-Day diet plan to reduce your weight instantly."**

### 2. Craft a compelling headline
As a digital marketer, I know exactly how valuable a headline is.  
It's one of the most vital parts of copywriting as well as marketing.  
The more compelling your headline is, the more visitors you'll manage to convert.  

After landing on your website, most of your visitors will just be taking **a look at the headline**.  
And if it's something that doesn't **interest them or grabs their attention**, they will bounce off.  
Which one of these two headlines will grab your attention straight away?

**"Time to learn digital marketing"**

or

**"Learn digital marketing in just 30-days with our certified crash courses"**

Of course, the second one.  

And that's how powerful the words are if you frame them right.  
Don't forget to run **A/B tests on your headlines** over the course of weeks, months as well as years.  
Keep optimizing your headlines over a period of time.  
That's one of the most effective ways to improve your conversion rates.

### 3. Develop a dedicated landing page
With paid advertising campaigns, you will be sending the traffic to your landing page, in most of the cases.  
That's the reason it's really important for you to have a dedicated landing page.  
One of the biggest reasons is page optimization.

If you are paying for bringing in traffic to your website's landing page, you need to have one that sells.  
You might have heard that "First Impression Matters."  
And if you don't have a dedicated landing page, the chances are that you won't be able to interest your prospects at the very first sight.  
In this case, you will witness an increase in the bounce-off rate.  
And that's something you wouldn't want, right?  

### 4. Run tests on your landing page
It's no secret that a landing page can have a major impact on your website's conversion rate.  
It's a place where your website visitors will turn to leads, or your existing customers will engage with your brand in a deeper manner.

![convert-visitors-3](//images.ctfassets.net/af9d9y3189u4/1qP5BJj1lDQLN9ttJXuRHv/58d0010bd916ca3aeddc63b6bdc58aa0/convert-visitors-3.png)

And that's exactly why you should run A/B tests in order to get most out of them. 

Here's what you should A/B test:
* Website copy
* Content offer
* Form questions
* Page design
* Images

### 5. Optimize the high-performing blog posts
If you already have been blogging for more than a year, the chances are that some of your blog posts are performing really well and better than the others.  
Personally, we know that blog posts have a major impact on website conversion rates.  

In order to get started, you need to identify the blog posts with seriously high levels of website traffic, yet low conversion rates.  
The chances are that the offer that you are currently promoting isn't quite aligned with the blog post, or your CTA isn't quite clear and up to the mark.  
Optimize accordingly.  
And that's not it.  
You need to take a look at the blog posts with high conversion rates as well.  
Optimizing content for the search engines or simply updating the content to make it feel relevant and fresh will help you drive high-quality traffic to your blog posts even more.  

### 6. Add trust badges
Letting your visitors know how you value their security and value is one of the most effective ways to convert them even more.  
Trust badges will help you show that you are dedicated to taking extra measures to protect them.

One of the most common examples is an SSL certificate.  
This badge tells people that their information is encrypted.  
In the above picture, you can take a look at a few of the trust badges that will help you increase your conversion rate.  

### 7. Create a sense of urgency
Creating a sense of urgency is considered to be one of the most effective psychological triggers in the marketing world.  
It's a familiar emotion.  
Urgent phone calls! Urgent deadlines! Urgent assignments!  
Don't we all feel the sense of urgency in our daily lives?  
And that's exactly what helps you convince people better and in a faster manner.

Before they even have the time to come up with questions, excuses and objections, the chances are that you might have already converted them into paying customers.  
For example, whenever a potential customer tries to leave your website, you can hit him/her up with an exit popup.

## It's time to improve your conversion rate
You'll find tons of best practices blog posts and articles out there.  
But, in the end, you personally need to understand what your customers are looking for.  
You need to understand what exactly drives result for your business.  
If you don't already measure conversion rate, then you need to start with it TODAY!  
You need to understand what amount of your visitors actually convert.  
That's the only way you will be able to devise a strategy to make further improvements and generate working results.  
So, what are you waiting for?  
Get Started with Your Conversion Rate Optimization Journey TODAY!

What if the visitors you manage to bring to your website don't convert to paying customers? That'd be disheartening, right?

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